This can be quality defined the use of the Nike version, which Klein (2007) describes as: “Don’t personal any factories, produce your merchandise via an difficult internet of contractors and subcontractors, and pour your
assets into layout and advertising”.
Crew Nike, as Klein (2000) states, initiated the no-limits brand spending, together with entire disinvestment in its employees. Nike is the personification of the product-unfastened emblem. Predominant companies have embraced the very successful Nike
version, that’s characterized via mass layoffs as vital corporate approach, and a prioritizing of the desires of the
logo over the needs of workers. But, the factories disappearing from one country do no longer reappear in another. Along the
manner, they come to be some thing absolutely special: an ‘order’ placed with a subcontractor who in flip pushes it off to ten
greater subcontractors, who passes it on to people running in basements and dwelling rooms.
So, once the sub/contractors take out their own profit, what’s left is the worker – at the lowest of the chain –
receiving a paltry paycheck: “whilst the multinationals squeeze the subcontractors, the subcontractors squeeze the employees”
(Klein, 2000, p212).