In 1997, Nike spent $five.6 billion on advertising,
such as $four billion dollar on man or woman athletes sponsorship. In 1998, Nike sponsored soccer superstars Ronaldo and
Scholes, and signed a $400 million 10 yr cope with the Brazilian soccer crew.
Nike is a transnational or multinational agency that “links country wide economies right into a complex internet of worldwide
manufacturing preparations” (Goldman & Papson, 1998, p6). Nike’s merchandise are made up of a complex arrangement of fabric
and non-fabric components throughout countrywide barriers. The maximum complicated Nike shoe is made of two hundred additives, but
whilst searching at even a easy Nike shoe, then it’s miles without problems seen how Nike symbolizes globalized production.
For instance, the handiest of Nike’s shoes, the Air Max Penny basketball shoe is made up of fifty two components from five
one of a kind nations, that means that a Nike shoe would had been touched by way of at the least one hundred twenty pairs of palms during manufacturing.