Nike’s Heritage

NIKE, pronounced NI-KEY, is the winged goddess of victory consistent with Greek mythology. She sat on the aspect of Zeus, the ruler of the Olympic pantheon, in Olympus. a mystical presence, symbolizing successful encounters, NIKE presided over records‘s earliest battlefields. A Greek could say, “when we go to conflict and win, we are saying it’s far NIKE.” Synonymous with commemorated conquest, NIKE is the 20 th century footwear that lifts the sector‘s best athletes to new stages of mastery and fulfillment. The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the maximum brave and chivalrous warriors at the sunrise of civilization. (from Nike purchaser Affairs packet, 1996)

The SWOOSH emblem is a image design created by means of Caroline Davidson in 1971. It represents the wing of the Greek Goddess NIKE. Caroline Davidson turned into a student at Portland kingdomuniversity in marketing. She met Phil Knight while he became teaching accounting training and she or he started out doing a little freelance work for his business enterprise. Phil Knight asked Caroline to design a logo that could be placed at the facet of a shoe. She surpassed him the SWOOSH, he handed her $35.00. In spring of 1972, the primary shoe with the NIKE SWOOSH changed intoadded…..the relaxation is history! (from Nike patron Affairs packet, 1996)


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