- Tomb Raider (2013)
Revolving around sultry heroine Lara Croft, Tomb Raider has grown from a 1996 video game right into a gigantic multimedia franchise, spawning comics, thrill rides and Hollywood blockbusters. To market the 2013 reboot of Tomb Raider, publisher square Enix initiated the sequenceâ�� greatest launch crusade so far. In January 2011 game Informer published print and online divulge content material; then in June of the equal yr a teaser trailer hit the net that went on to rack up virtually six million views on YouTube. A contemporary trailer used to be launched in December 2012, whilst IGN hosted â��Tomb Raider Weekâ�� later that equal month. Launched on March 5, 2013, Tomb Raider shifted 3.Four million copies in a month. Furthermore, on the back of a dynamic advertising and marketing crusade involving tv and movie ads, billboards, demos, special editions and online initiatives, it had offered virtually six million models through March 2014, eventually surpassing its common financial projections. The campaign itself received a couple of awards on the 2014 recreation advertising and marketing Summit.
- Resident Evil 5 (2009)
Capcom publishes the hugely effective Resident Evil survival horror sequence, which has it sounds as if spawned 89 titles across all systems. To aid the March 2009 launch of sequel Resident Evil 5, the video game corporation orchestrated a body phase treasure hunt in Londonâ��s Trafalgar square, providing the successful collector a commute to Africa. The stunt generated media hype, whilst bowled over vacationers gawked because the blood-soaked winners gathered on Westminster Bridge. Amusingly, a couple of of the body components â�� which were smeared in chook livers for added authenticity â�� went lacking, and Capcom launched a assertion warning Londoners to not be alarmed in the event that they got here across the â��practicalâ�� appendages. By means of the top of March 2014 Resident Evil 5 had shifted 6.6 million copies, making it Capcomâ��s excellent-promoting sport thus far. Marketing initiatives additionally included strategically launched trailers, one in all which was totally controversial, and a curious viral campaign founded on the repeatedly used portent, â��It got here from Kijujuâ�� â�� where the game is about.