- Call of duty: Black Ops II (2012)
In late 2010 â�� on the again of a advertising campaign that integrated a name of responsibility Chrysler Jeep and a zombie-infested viral web page â�� call of responsibility: Black Ops bought over 5.6 million units in 24 hours and grossed $1 billion in a month and a half. Activision would finally unveil follow-up Black Ops II on TNT in the middle of the may 1, 2012 NBA playoffs. Showing off the gameâ��s futuristic surroundings, the trailer helped the title set a brand new Amazon pre-order report and has now been viewed over 32 million occasions on YouTube. To support in guidance the futuristic setting faraway from the realm of sci-fi, Activision additionally produced three videos starring controversial U.S. Army figure Oliver North. The writer moreover labored with organizations 72andSunny and AntFarm on a pair of brief teasers and even a full-size film. Plus, the campaign boasted a robust cell detail and even a are living-motion ad offering Robert Downey Jr. Black Ops II grossed $1 billion in 15 days, accomplishing the figure faster than 2009 blockbuster Avatar.
- Grand Theft Auto V (2013)
Rockstar gamesâ�� extremely-violent Grand Theft Auto (GTA) sequence has been interesting players and infuriating conservatives in view that 1997. In October 2011 Rockstar nonchalantly tweeted a link to an legitimate GTA V website. A trailer quickly followed, and the world licked its lips in anticipation. A 2nd trailer was issued in November 2012, followed by a December sport Informer cover story. Related murals went up in ny in March 2013. The campaign additionally included a viral advertising and marketing force, distinctive pre-order packaging offers, and strategically-placed billboards and posters. Rockstar shelled out a pronounced $265 million establishing and advertising and marketing the game, and by the point it was released on September 17, 2013, players had been ready to pop. The open-world action title made $800 million in 24 hours and went on to rack up seven Guinness World records â�� including swiftest enjoyment property to gross $1 billion.