- Crash Bandicoot 2: Cortex Strikes back (1997)
earlier than Twitter, facebook and YouTube, online game publishers needed to take a more tangible technique to market their titles. In 1997 Sony laptop entertainment spent millions of dollars selling Crash Bandicoot 2: Cortex Strikes again, the comply with-as much as 1996 smash hit platformer Crash Bandicoot. The primary installment bought â��a file-breaking 1.7 million models worldwide,â�� Sonyâ��s Andrew house explained on the time, including, â��This remarkable fame deserves the blockbuster product roll-out that we have developed for the sequel.â�� Sonyâ��s â��Crash is againâ�� campaign certain more than a few magazine varieties plus tv. Created in collaboration with laâ�� TBWAChiatDay were a sequence of advertisements aired throughout high-profile â��90s indicates like Seinfeld, Marriedâ�¦ with youngsters, residence improvement and The Simpsons. Sony also purchased airtime on E! Amusement, MTV and ESPN and made a colossal promotional maintain publish Cereal. Crash Bandicoot 2: Cortex Strikes back shifted 7.Fifty eight million copies.
- Saints Row IV (2013)
For years, THQâ��s sandbox action series Saints Row used to be pushed aside as a Grand Theft Auto rip-off. So when GTA V launched in September 2013, a month after Saints Row IV, new Saints Row series developer Deep Silver took pot photographs using its own awareness-grabbing, wordplay-titled GAT V enlargement percent. Deep Silver additionally released the marketing-savvy super harmful Wad Wad edition, which allegedly price $1 million to purchase and integrated a reproduction dubstep gun, secret agent coaching, plastic surgical procedure, seven nights at Dubaiâ��s Burj Al Arab, a Lamborghini Gallardo, and a Toyota Prius with one yearâ��s coverage. Deep Silver also expressed misgivings about THQâ��s porn megastar-led advertising efforts for previous Saints Row video games and tried to re-company the series, highlighting its tongue-in-cheek variety. Saints Row IV offered one million copies in every week and gained 4 honors on the 2014 sport advertising Summit.