Nike’s ‘Better for It’ Women’s Campaign Gets Brand’s

Ultimate April, Nike released “higher for It,” its biggest and maximum included girls’s campaign to this point. It became mostly traditional in its layout—commercials, print ads, digital, and so forth.—if no longer in its message, which refreshingly mentioned the common athlete’s insecurities and other obstacles on her manner to self-development and empowerment through sport and health.
Now, for 2016, the logo is setting that greater contemporary message in a more contemporary layout, rolling out an 8-episode scripted YouTube collection—a first for Nike—that follows two sisters who grow to be involved in an uncommon opposition with every other, with health (and Nike products and services) on the middle of it.
The collection, Margot vs. Lily—a collaboration among Wieden + Kennedy and the makers of the indie film Me and Earl and the demise girl—premieres Thursday night time with a screening in the big apple, and hits YouTube on Monday with the first episode. It stars younger actresses Samantha Marie Ware and Brigette Lundy-Paine as adopted sisters—Ware is black, Lundy-Paine is white—who couldn’t be more one of a kind.Lily, who lives in manhattan, is a budding YouTube workout celebrity. Margot, who lives in Brooklyn, is a slacker who has these days misplaced her social media task at an accounting software organization. However in some ways, each desires to be like the other. Lily, regardless of her developing target audience of lovers, has no real buddies, and envies Margot’s social existence (if no longer what appears to be a moderate drinking problem). Margot has plenty of pals however would not exercise and (grudgingly) envies Lily’s field and healthful residing.


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