How Nike Brilliantly Ruined Olympic

Unlessss you manifest to be a business enterprise like GE, Coca-Cola or McDonald’s—a brand which could manage to pay for the pronounced $a hundred million to $two hundred million it fees to be an reputable Olympic sponsor—you would better no longer point out the Rio video games for your advertising and marketing.
As social-savvy marketers have fast learned, the U.S. Olympic Committee has ironclad regulations, sponsored via U.S. Trademark law, that restrain nonsponsoring brands from announcing something even vaguely evocative of the Olympics. A casual point out of Rio on fb? A congratulatory tweet to a gold medalist? Even tweeting the term “gold medal”? Don’t do it.
“there may be an excellent danger they may come after you, especially if you’re using what they don’t forget their intellectual belongings,” stated Jim Andrews, svp at sports and leisure advertising corporation ESP residences. “most manufacturers don’t do it as it’s now not worth the danger.” The IOC reportedly has a percent of legal professionals ready to pounce on any emblem that runs afoul of its rules.
But have you ever puzzled how the ones regulations were given so ridiculously tight?
The IOC has zealously guarded its logos for many years, of course, however if there was one tipping point, it befell 20 years ago, at some point of the 1996 summer Olympics in Atlanta. And on July 29, 1996, two portions of records have been made—the athletic type and the marketing kind.


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